Maximize Your Trade Show Impact: Top 3 Branded Items for 2025
Trade shows, conventions and industry events are powerful platforms for brand exposure, networking, and lead generation. With that being said studies have shown that a well-crafted display that presents your brand in a colorful and engaging way significantly increases brand awareness, especially when paired with a promotional product giveaway. Research shows that 90% of people who receive free promotional products can recall the brand associated with them. That’s a statistic you can’t afford to ignore!
As your promotional products guru, I’m here to guide you in selecting items that not only align with your brand but also fit your budget. Plus, I'll share a quick success story from one of my clients who’s been ordering branded products and displays for their annual conference and other events over the years.
Budget Friendly
6"x6" Microfiber Full Color Cloth w/Clear Pouch
When it comes to giveaways, affordability doesn’t have to mean sacrificing quality. This 6"x6" microfiber cloth is a perfect example. It offers a full-color imprint on the entire surface, allowing your brand to shine in vivid detail. The cloth is ideal for cleaning smartphones, tablets, eyeglasses, and more, making it a practical item attendees will use long after the event. Packaged in a sleek clear vinyl pouch, it’s easy to distribute at your booth or include in event swag bags.
A Smart Strategy: Imagine handing these out with your business card tucked inside the pouch—an easy way to keep your brand top of mind!
Elevated Essential
8' UltraFit Classic Table Throw (Full-Color Full Bleed)
When it comes to first impressions, your booth’s appearance is everything. This UltraFit Classic Table Throw is the ultimate game-changer for a polished, professional look. It’s available in multiple sizes (4’, 6’, and 8’) and features a dye-sublimated, full-color design that hugs your table for a sleek, wrinkle-free appearance. The hidden back zipper allows for easy access to items stored underneath, keeping your booth clutter-free.
Pro Tip: Pair this table throw with matching branded materials and banners or other displays for a cohesive, eye-catching setup that draws attendees in.
Prestige Pick
Deluxe GeoMetrix 9-Quad Classic Kit
Looking to make a statement at your next event? The Deluxe GeoMetrix 9-Quad Classic Kit is your go-to solution. This impressive display system includes a 9-quad frame, multiple banners, and even shelves to showcase your products or literature. With dye-sublimated artwork on durable polyester, your graphics will look sharp and vibrant. The reinforced corners prevent wear and tear, and the entire setup fits into a convenient carry case for easy transport.
Maximize Your Booth's Impact: Use the included shelves to highlight key products, drawing visitors in for a closer look and encouraging meaningful conversations.
Real-World Success: How the Greater Boston Real Estate Board (GBREB) Nails Their Event Branding
Each year, the Greater Boston Real Estate Board (GBREB) makes sure that its diverse lineup of groups like BOMA, CBA, MAA, REFA, and RHA, have a cohesive look that unifies their brand. They achieve this by investing in branded supplies like tablecloths, tote bags, and other eye-catching items.
By strategically using these promotional products, GBREB ensures their presence is not only professional but memorable. It’s a great example of how thoughtful branding can elevate an event experience. GBREB also engages branded promotional products throughout the year ranging from golf umbrellas, sunglasses lanyards, teabags, and even branded wireless mice to promote events employee and client appreciation and more.
Make 2025 Your Best Trade Show Season Yet!
Trade shows are an incredible opportunity to showcase your brand and connect with your target audience. By choosing the right mix of budget-friendly giveaways, essential display pieces, and high-impact statement products, you can maximize your event presence and drive long-term brand engagement.
Need help selecting the perfect promotional products for your upcoming events? Let’s chat! I can help you find the perfect branding solutions that will ensure your 2025 trade shows are a resounding success.
— Hannah Kurman Martino, your Promo Product Guru
978-223-1617 - hkurmanmartino@allstatesbs.com
